Most brands give you too much. We gave you three.
The Onyx came first. A black shell puffer with detachable fur trim — the kind of jacket that has always commanded a room without trying. It is not a new idea. It is a perfected one. Simple, heavy, inevitable. The signature.
The Arctic came from a different instinct. All white, black contrast zip, visible from across the street. Where the Onyx pulls you in, the Arctic announces itself. It is confidence without camouflage.
The Ivory sits between them. Not black, not white — something quieter, something that makes you look twice. It carries a curiosity the other two don't. You notice it, but you're not sure why.
Three pieces. That was always the intention.
Not because we couldn't make more — because we understood that too many options is its own kind of noise. Drop 001 is about clarity. You know which one is yours the moment you see it.
Fifty pieces total. Choose carefully.
— SÉRON